CELEBRATING 10 YEARS OF BOLEROS DE NOCHE

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CELEBRATING 10 YEARS OF BOLEROS DE NOCHE •

Text reads 'BOLEROS DE NOCHE' in bold yellow letters on a black background.

more than a concert, a movement.

Founded in 2015 by musician and cultural advocate Roberto Carlos, Boleros de Noche is more than a concert series—it’s a movement to preserve, uplift, and celebrate Latin American bolero music for future generations. What started in Los Angeles has blossomed into a nationally recognized platform for bolero’s revival, bringing together inter-generational audiences for unforgettable live experiences.

Live musical performance on a grand stage with three singers, a piano, and colorful lighting, attended by a large audience in an indoor concert hall.

ᐧ 2026 | 5,000-6,000 expected for 10th annual celebration season

ᐧ 2025 | 1,700 attendees | Chicago Symphony center

ᐧ 2024 | BACK TO BACK sold-out nights | The Ford Theater

ᐧ 2023 | city of los angeles declares dia del bolero

ᐧ 2018 | 1,200 annually Year over Year | The Ford Theater

ᐧ 2015 | boleros de noche launches

Its marketing goal is to provide sponsors with an opportunity to connect your brand with thousands of engaged Angelenos across generations. Your support powers cultural preservation, social impact, and a growing community dedicated to the legacy of Latin American music in Los Angeles. Partner with Boleros De Noche for our 10th annual celebration in 2026.

EVENT AUDIENCE

Total Attendance:

  • In 2025, 3,600+ music-lovers attended Boleros De Noche in LA and Chicago.

  • Approximately 1,200 attendees attend the highly anticipated flagship show annually at the Ford Theater.

  • 300+ attendees at each Cabaret Series held on Valentine’s Day and Mother’s Day.

Audience Profile:

  • Primarily Latino and inclusive of diverse backgrounds.

  • Multigenerational mix: families, young adults, and elders, ranging from 25 -70+ in age.

  • Strong loyalty and community connection with a significant amount of repeat attendees.

  • Consistently attract new audiences through word of mouth and social media.

Media Footprint:

  • Boleros De Noche reaches millions beyond the venue, with over 600 million media impressions in LA annually and 274 million in Chicago in 2025.

  • 10K audience across newsletter subscribers, TikTok, and Instagram.

Cultural Impact:

  • Officially honored by the City of Los Angeles with annual declaration of “Día del Bolero,” underscoring its importance in local arts and culture.

Smiling woman and man sitting at a table outdoors during annual Boleros De Noche show at the Ford, with other people seated at tables in the background.
Group of people dining outdoors at the annual Boleros De Noche show at the Ford, with trees in the background.
Three men performing on stage with guitars, singing into microphones, dressed in black suits, with drums and musical equipment around them, on a dimly lit concert stage.
A woman and a man smiling while holding a framed certificate or award in a large, ornate room with wooden furnishings and an audience watching.
Four friends enjoying drinks outdoors, with two standing and two sitting on a low wall, surrounded by greenery.
A group of nine people sitting around a table outdoors, enjoying food and drinks at a social gathering, with other groups dining in the background.

EVENT CONTENT

PAST ARTISTS

An extension of our concert program, the Cabaret series offers an intimate experience, blending timeless music with vibrant connection!

cabaret series

LA MARISOUL | 2022

STEPHANIE AMARO | VALENTINE’S DAY

LILY H CLARK | MOTHER’S DAY

LOS PANCHOS | 2024

GABY MORENO | 2021

2025 HIGHLIGHTS

Text reading 'Boleros de Noche' in stylized blue font.

Boleros De Noche

¡10 Años!

February 14, 2026 | Bovard Auditorium

Empty theater with a stage, red velvet curtains, and ornate architectural details.
Red brick university building with arched entrance, tall tower, and Gothic-style windows, surrounded by trimmed bushes and trees under a blue sky.

The 2026 Boleros De Noche season debuts at the historic Bovard Auditorium at USC, a landmark theater that has been a gathering place for Los Angeles audiences since 1921. This prestigious hall has hosted visionary artists, cultural icons, and community celebrations for more than 100 years, and its beautiful architecture and warm acoustics make it a natural home for the intimate, nostalgic spirit of bolero.

Empty theater stage with closed green curtain, red velvet side curtains, and an ornate stage front with sconces. Audience seating with red and black chairs in a large, well-lit auditorium featuring stained glass windows.

Sponsorship TIERS

A live musical performance on a stage with four musicians playing guitars and singing, audience in foreground, colorful decorations including large flowers, a smiling sun, and crescent moon on the stage backdrop.

$3,500

GOLD sponsoR

✦ Gold Sponsor Recognition

✦ 2 Reserved seats (orch section 1)

✦ Business/name highlighted in digital program

✦ Social media spotlight (reach: 10.5K across platforms)

✦ Premium newsletter spotlight (reach: 3K engaged subscribers)

✦ Exclusive 30% discount at the Boleros De Noche online store (one-time use)

✦ Logo showcased on event projection screens

✦ Featured sponsor placement in event press release (distributed to 1K media outlets)

✦ Recognition on event ticketing page

✦ Bonus: Activation/table opportunity at event (subject to venue approval)

Live music performance on stage with multiple musicians playing instruments and singing, audience watching and enjoying the concert at an indoor venue with colorful lights and stage fog.

$2,000

Silver sponsor

✦ Silver Sponsor Recognition

✦ 2 Reserved seats (orchestra section 2)

✦ Business/name highlighted in digital program

✦ Social media spotlight (reach: 10.5K across platforms)

✦ Dedicated newsletter spotlight (reach: 3K engaged subscribers)

✦ Exclusive 25% discount at the Boleros De Noche online store (one-time use)

✦ Onstage shoutout by master of ceremonies

Interested in becoming a sponsor?

Complete the form below to get started.

INTEREST FORM
A live musical performance on an outdoor stage at night, with three men playing guitars and singing, colorful guitar-shaped decorations with flower patterns in the background, stage lights, and an audience watching.

$1,000

Bronze sponsor

✦ Bronze Sponsor Recognition

✦ 2 Reserved seats (balcony section 1)

✦ Business/name highlighted in digital program

✦ Social media spotlight (reach: 10.5K across platforms)

✦ Exclusive 20% discount at the Boleros De Noche online store (one-time use)

Have questions? Reach out to: bolerosdenoche@gmail.com

Community Voices

“IT'S A WONDERFUL CROSS-GENERATIONAL EXPERIENCE. I WENT WITH MY MOM AND YOUNG COUSIN AND WE ALL HAD A GOOD TIME.”

“THE NIGHT WAS PERFECT. THE MUSIC WAS EXCELLENT. IT BROUGHT BACK WONDERFUL MEMORIES OF MY MOM WHO LOVED BOLEROS. GRACIAS.”

“IT WAS AMAZING! I TRULY ENJOYED THE TRES REYES PERFORMING. THEIR TALENT, MUSIC, AND HISTORY IS EXTRAORDINARY.”

Partnering with Boleros De Noche is an opportunity to align your brand with a movement dedicated to cultural preservation and community uplift in Los Angeles. By supporting our 10th annual season, your brand becomes part of a celebrated tradition that bridges generations, empowers Latin artists, and creates meaningful social impact. Sponsors enjoy authentic engagement with devoted audiences and a direct role in sustaining the vibrant legacy of Latin American music for future generations.

Join us in making a difference, where every note inspires, every connection matters, and your partnership echoes beyond the stage.

For sponsorship inquiries, please contact bolerosdenoche@gmail.com

Our partners

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